The design features a striking artwork of a bonfire in the middle of a dark forest on a very dark night. The design is done in black and white, with a focus on the contrast between the light of the bonfire and the darkness of the forest. The design is geared towards camping enthusiasts, particularly men and teenagers.
The color palette is limited to white, black, and grey, adding to the overall moody and mysterious feel of the design. The fonts used are bold and sans serif, giving the text a modern and edgy look. The text “Among the trees” is featured prominently in the design, adding a sense of intrigue and adventure.